Anne E. Naffziger

Shareholder

Anne E. Naffziger

Anne E. Naffziger

Shareholder

Overview

Ms. Naffziger practices in all aspects of trademark, trade dress, unfair competition and copyright law, including client counseling, trademark clearance and prosecution, policing and enforcement.  She has extensive experience in litigation both in inter parte proceedings before the Trademark Trial and Appeal Board and in federal court.

Anne enjoys working with a range of clients, from start-ups to Fortune 50 companies, in protection of their brands and is known and appreciated by clients for bringing a practical and business savvy approach to advising clients on implementation of applicable laws and policies surrounding the evolving landscape of trademark law. Anne also works extensively with associate firms around the world assisting with their client’s U.S. trademark needs.

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As a trusted ally for her clients, Anne provides seasoned guidance in navigating the specific opportunities and challenges of branding in an online world.  With more than 20 years of experience in internet related law, she assists clients in all aspects of online protection, strategy and enforcement.  Her clients know that she is abreast of the most recent caselaw and policies relating to cyber IP and will use that knowledge to advise them in a relevant and meaningful way in today’s digital world.

Anne takes great pride in her strong client relationships across a range of trades and industries, including apparel, sporting goods, education, audio and video technologies, high tech, pharmaceuticals, pet products, home hardware and appliances, garden products and wine and spirits.

Anne is active in the International Trademark Association and Intellectual Property Owners Association, serving on committees for both organizations and benefiting from educational opportunities and interaction with colleagues across the globe.

Education

  • DePaul University College of Law, J.D., 1998
    • President, Student Bar Association
    • Member, DePaul Moot Court Society
  • DePaul University, B.A. in Business, 1995

Admissions

  • Illinois, 1998 (Inactive)
  • California, 2013

Courts

  • U.S. District Court for the Northern District of California
  • U.S. Court of Appeals for the Ninth Circuit

Honors

  • Selected for inclusion in Illinois Rising Stars, Intellectual Property, 2008
  • Named as a Top Trademark Lawyer by the World Trademark Review

Professional Affiliations

  • California State Bar Association
  • Bar Association of San Francisco
  • Contra Costa County Bar Association
  • International Trademark Association (INTA)
    • Member, PAC Board of Governors, 2023 – present
    • Member, Anticounterfeiting Committee, U.S. Subcommittee, 2020-2023
      • Chair, Unreal Campaign Working Group
    • Member, Emerging Issues Committee, 2018-2020
    • Member, Anticounterfeiting Committee, U.S. Subcommittee, 2014-2017
    • Member, Internet Law Committee and Domain Name Dispute Subcommittee, 2010-14
      • Chair, Enforcement Working Group
  • Intellectual Property Owners Association (IPO)
    • Co-Vice Chair of the U.S. Trademark Law & Litigation Committee
    • Secretary of the U.S. Trademark Committee
    • Secretary for the Domain Name & Social Media Committee
    • Member, 2016 Annual Meeting Program Committee
  • Paul Harris Fellow with Rotary International

Articles, Publications & Lectures

  • “Global Brand Decision-Making Under a Shifting Legal Landscape,” Corsearch, September 21, 2016
  • “Hot Topics in U.S. Copyright Law,” presented at the 2-16 IPO Annual Meeting, New York, NY. 2016
  • “Don’t be a (trademark) bully: tips and considerations for lawyers,” Chicago Daily Law Bulletin, September 9, 2015
  • “IP Issues in the Digital Age: Helping You Sleep at Night,” presented at the 2015 IPO Annual Meeting, Chicago, IL. 2015
  • “Deluge of new top-level domains flood Web with opportunities, risks,” Chicago Daily Law Bulletin, December 4, 2014
  • “Legal and Brand Protection Issues in Social Media,” presented at the 2014 IPO Annual Meeting, Vancouver, BC. 2014
  • “The Wild West of Internet domain names is about to get even wilder,” Chicago Daily Law Bulletin, August 21, 2013
  • International Trademark Association, Tweets and Friends and Pins, Oh My!: Intellectual Property Meets Social Media
  • King Country Bar Association, The New Wild West: Basics for Protecting Brands on the Web
  • Host INTA roundtable discussion, “gTLDs: Status, Process and How is It Working?” Seattle, April 10, 2012
  • Presented “Trademark Fundamentals” at the Intellectual Property for Everyone: Fundamentals and Trends in Intellectual Property Law seminar, King County Bar Association CLE, Seattle, October 29, 2010
  • Host INTA roundtable discussion, “Policing Trademarks on the Internet and Web 2.0,” Seattle, January 19, 2010
  • Chicago Bar Association, Internet Law in the IP Practice
  • DePaul College of Law, Guest Lecturer on Trademark Law and Trademark Trial and Appeal Board Proceedings
  • International Trademark Association, Unauthorized Commercialization of Genuine Products on the Internet
  • Association of Corporate Counsel, Small Law Department Committee, The “Ins” and “Outs” of Protecting your Brand
Anne E. Naffziger

Anne E. Naffziger

Shareholder

  • Office: San Francisco Bay Area
  • Phone: 925-482-0100
  • Fax: 925-482-0110
  • Email: anaffziger@leydig.com

Ms. Naffziger practices in all aspects of trademark, trade dress, unfair competition and copyright law, including client counseling, trademark clearance and prosecution, policing and enforcement.  She has extensive experience in litigation both in inter parte proceedings before the Trademark Trial and Appeal Board and in federal court.

Anne enjoys working with a range of clients, from start-ups to Fortune 50 companies, in protection of their brands and is known and appreciated by clients for bringing a practical and business savvy approach to advising clients on implementation of applicable laws and policies surrounding the evolving landscape of trademark law. Anne also works extensively with associate firms around the world assisting with their client’s U.S. trademark needs.

As a trusted ally for her clients, Anne provides seasoned guidance in navigating the specific opportunities and challenges of branding in an online world.  With more than 20 years of experience in internet related law, she assists clients in all aspects of online protection, strategy and enforcement.  Her clients know that she is abreast of the most recent caselaw and policies relating to cyber IP and will use that knowledge to advise them in a relevant and meaningful way in today’s digital world.

Anne takes great pride in her strong client relationships across a range of trades and industries, including apparel, sporting goods, education, audio and video technologies, high tech, pharmaceuticals, pet products, home hardware and appliances, garden products and wine and spirits.

Anne is active in the International Trademark Association and Intellectual Property Owners Association, serving on committees for both organizations and benefiting from educational opportunities and interaction with colleagues across the globe.

Honors

  • Selected for inclusion in Illinois Rising Stars, Intellectual Property, 2008
  • Named as a Top Trademark Lawyer by the World Trademark Review

Professional Affiliations

  • California State Bar Association
  • Bar Association of San Francisco
  • Contra Costa County Bar Association
  • International Trademark Association (INTA)
    • Member, PAC Board of Governors, 2023 – present
    • Member, Anticounterfeiting Committee, U.S. Subcommittee, 2020-2023
      • Chair, Unreal Campaign Working Group
    • Member, Emerging Issues Committee, 2018-2020
    • Member, Anticounterfeiting Committee, U.S. Subcommittee, 2014-2017
    • Member, Internet Law Committee and Domain Name Dispute Subcommittee, 2010-14
      • Chair, Enforcement Working Group
  • Intellectual Property Owners Association (IPO)
    • Co-Vice Chair of the U.S. Trademark Law & Litigation Committee
    • Secretary of the U.S. Trademark Committee
    • Secretary for the Domain Name & Social Media Committee
    • Member, 2016 Annual Meeting Program Committee
  • Paul Harris Fellow with Rotary International

Articles, Publications & Lectures

  • “Global Brand Decision-Making Under a Shifting Legal Landscape,” Corsearch, September 21, 2016
  • “Hot Topics in U.S. Copyright Law,” presented at the 2-16 IPO Annual Meeting, New York, NY. 2016
  • “Don’t be a (trademark) bully: tips and considerations for lawyers,” Chicago Daily Law Bulletin, September 9, 2015
  • “IP Issues in the Digital Age: Helping You Sleep at Night,” presented at the 2015 IPO Annual Meeting, Chicago, IL. 2015
  • “Deluge of new top-level domains flood Web with opportunities, risks,” Chicago Daily Law Bulletin, December 4, 2014
  • “Legal and Brand Protection Issues in Social Media,” presented at the 2014 IPO Annual Meeting, Vancouver, BC. 2014
  • “The Wild West of Internet domain names is about to get even wilder,” Chicago Daily Law Bulletin, August 21, 2013
  • International Trademark Association, Tweets and Friends and Pins, Oh My!: Intellectual Property Meets Social Media
  • King Country Bar Association, The New Wild West: Basics for Protecting Brands on the Web
  • Host INTA roundtable discussion, “gTLDs: Status, Process and How is It Working?” Seattle, April 10, 2012
  • Presented “Trademark Fundamentals” at the Intellectual Property for Everyone: Fundamentals and Trends in Intellectual Property Law seminar, King County Bar Association CLE, Seattle, October 29, 2010
  • Host INTA roundtable discussion, “Policing Trademarks on the Internet and Web 2.0,” Seattle, January 19, 2010
  • Chicago Bar Association, Internet Law in the IP Practice
  • DePaul College of Law, Guest Lecturer on Trademark Law and Trademark Trial and Appeal Board Proceedings
  • International Trademark Association, Unauthorized Commercialization of Genuine Products on the Internet
  • Association of Corporate Counsel, Small Law Department Committee, The “Ins” and “Outs” of Protecting your Brand