Leydig, Voit & Mayer, LTD. Intellectual Property Law

“JUST DO IT” Declared a “Famous” Trademark

August 24, 2011

CHICAGO – August 24, 2011 Earlier this month, the Trademark Trial & Appeal Board issued a decision holding that the Nike mark and slogan, JUST DO IT, has become a “famous” trademark, joining an elite group of marks proven to be “widely recognized by the general consuming public of the United States.” Extensive documentary evidence and testimony on the issue of fame was submitted in the context of Nike’s opposition to registration of the competing mark “Just Jesu It.” After concluding that Nike’s mark is famous, the Board sustained the opposition on grounds of likelihood of confusion and dilution.

Kevin Parks, assisted by Michelle Calkins and Nimita Parekh, handled the matter for Nike.

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